I was invited to do a live performance during the launch day of the new store in Milan, Italy. The idea I had was to create a performance based on “First Times” because this one was the first time that an Apple Store opened Milan. The customers were asked to share some first-time experiences answering questions like: “Where have you been the frst time abroad ? What was your first exotic food? Who was your first idol?” and so on. After the collection of these answers I produced a colorful artwork based on this interaction with the public.